My passion is helping people and brands reach their potential and meet their goals. I do that by identifying clients’ and brands’ strengths; then crafting a compelling story or digital marketing strategy to best spotlight their distinctive features. While I have built my formal career in the higher education sector for over 15 years, It is perhaps no surprise that my formal training in persusive writing and visual rhetoric, research, and diveristy, equity, and inclusion drive solutions to meet clients’ unique communications needs. I work with clients from the tech, education (specialty in STEM), and non-profit sectors. However, my interest is primarily in lifestyle and modern luxury brands, and I am fluent in digital marketing for Gen Z and Millennial audiences. Whatever the project, I take a collaborative and solutions-driven approach, and I would welcome the opportunity to learn more about your brand identity needs.
I can help you with…
Brand identity.
Defining or re-defining your brand’s disctintive features; communicating your brand’s strengths strategically and effectively.
Graphic design.
Helping you streamline your digital assets or re-envision your company’s logo and visual story.
Copywriting.
Supporting your strategic copywriting needs–from website content, to social media taglines, to writing-up bios for you or your staff, and more.
Diversity, equity, inclusion.
Leveraging your brand to be more inclusive and reach a diverse and wider audience (e.g., inclusive copywriting).
…And more.
I am at the service of your imagination and creative needs.
Competitor research.
Analyzing data to better understand your brand’s positioning through market research, focus groups, surveys, and more.
Thought partnership.
Serving as an expert brainstorming partner to find solutions, determine next steps, or reconsider options.
Contact me.
I am happy to work with a range of budgets (hourly or project-based rate).
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