Kristin McCann
Fluent in Canva, Adobe Photoshop, Microsoft Office Suite, iMovie, research databases, MailChimp email marketing, Typeform, Instagram, Twitter, Facebook, and more…
Certificate: Sotheby’s, Principles of Luxury (brand identity)
In progress: Digital Marketing Institute (DMI), Online Search Marketing Course.
B.A., Rhetoric & Composition, M.A., Writing Studies., Ph.D., Higher Education (Specialization: Curriculum Design, Diveristy/Equity/Inclusion)
BIOS + BLOG POSTS
Bio + blog post for the Odimo architecture and design firm.
It can be important to effectively communicate your brand’s talent.
DIVERISTY, EQUITY, & INCLUSION MISSION/VISION STATEMENTS.
Many brands want to articulate their commitment to diversity, equity, and inclusion. Brands want to be authentic and not just ‘check the box’ on their commitment to diversity.
I am a diversity expert who can help your brand communicate your values and/or commitment to diversity, equity, and inclusion.
REACHING GEN Z OR MILLENNIAL AUDIENCES.
Effective messaging to Gen Z and/or Millennial audiences can be challenging.
I am a student affairs expert who has worked with Gen Z and Millennial audiences for 15+ years. I can help you strategize.
The below flyer was part of an ad campaign for Building the Next Generation of Academic Physicians; half-day virtual event. Attendance was 4x the average turnout for past events.
LIFESTYLE BRANDS.
I love all-things lifestyle brands.
I applied market research and luxury brand principles to pitch a hypothetical product extension for the existing ‘La Mer’ brand of Esteé Lauder; for a Sotheby’s Institute of Art Principles of Luxury brand identity course.
BRAND COLLABORATION.
Impossible Foods + The University of Chicago.
One of our alums founded Impossible Foods. I connected with their team to then advertise and raise further awareness of the brand at The University of Chicago (Gen Z, Millennial students).
MY COMMITMENT TO DIVERSITY, EQUITY & INCLUSION.
I wrote a short statement for a speaking engagement about my name and commitment to diversity, equity, and inclusion.
The Tory Burch Foundation’s Embrace Ambition Series was a weeklong event series held in select cities across the country during the first week of March 2019 – Women’s History Month.
Welcome 